In the era of natural resources scarcity & the global warming phenomenon, we all have to play an active role toward our globe to protect the environment we live in and secure natural resources for the next generations.

PepsiCo believes it has a significant role in the environmental sustainability & accordingly it has its vision that aims to leave the environment where we operate as good as, or better than, we found it. So, PepsiCo wants to grow the business while continuously reducing:

• Non-renewable Energy demand
• Water Usage
• Waste

Accordingly, PepsiCo set aggressive targets to reduce water & energy usage by 20% & 25% respectively by 2015. Achieving these targets, savings are Equivalent to

• Conserving 7.6 Billion kWH of Energy ( equal annual CO2 emissions from 1 Million Cars)
• 51 Billion L of water savings , would fill 8000 Olympic Swimming Pools

PepsiCo will achieve these targets through:
1. Being responsible stewards of precious resources through CONSERVATION
2. Positively impact the environment in our local regions through COMMUNITY-BASED INITIATIVES

A clear example of the cooperation between PepsiCo & downwithcarbon.org to serve the objective of “leave the environment where we operate as good as, or better than, we found it”, PepsiCo Egypt (snacks- Chipsy) is cooperating with and supporting Cairol Egypt Ltd to treat the degraded vegetable oil to generate bio diesel that can be used as alternative fuel, hence achieving the objective of reducing Non-renewable Energy demand.

Earthrace the world's fastest eco-boat, has smashed the world speed record for a powerboat to circumnavigate the globe, completing the journey in 60 days, 23 hours 49 mins, and knocking almost 14 days off the previous record.

The boat crossed the finish line in Sagunto at 12.24 GMT (14.24 CET) on Friday 27 June having travelled around 24,000 nautical miles fuelled by biodiesel to demonstrate and draw global attention to the potential for alternative fuel sources. The Earthrace journey, fuel deliveries and all the crew flights were made carbon neutral thanks to the support of downwithcarbon.org. For more information go to the media page of www.earthrace.net.

Earthrace is an incredible 78ft wave-piercing powerboat that will be starting a second attempt at breaking the round the world speed record attempt, starting in March this year from the Vulkan Shipyard, Sagunto in Spain. To increase awareness of the use of renewable fuels and caring for the environment, the boat will use only 100% biodiesel, and the project itself will be carbon neutral.

Unlike the previous record attempt, the new one will be made by Earthrace with a zero carbon footprint. This is thanks to the support of downwithcarbon.org, a UK-based not for profit organisation, which allows consumers and companies to offset their carbon footprint by purchasing carbon credits. The credits are then used to invest in sustainable projects that reduce CO2 emissions in the atmosphere, whilst also benefiting local communities in developing nations.

Paul Gerrard from downwithcarbon.org said: “downwithcarbon.org is currently investing in a project in Egypt converting waste cooking oil into biodiesel. As Earthrace is using only biodiesel during its journal around the globe, the synergy between Earthrace and downwithcarbon.org is plain to see.

“We will be helping the Earthrace project be truly carbon neutral, including offsetting all travel made by the team from now until after the record attempt; the delivery of all fuel to the refuelling stops around the route; and finally ensuring that biofuel being used is zero carbon neutral compared to that of fossil diesel.

Pete Bethune, skipper and founder of Earthrace said: “We’re delighted to be working with downwithcarbon.org. We really liked the sound of their biodiesel project in Egypt. Promoting sustainable energy and encouraging everyone to what they can to help the environment is very much what Earthrace is all about, so it’s a perfect fit with another company that is also working hard to make a difference.”

downwithcarbon.org are also helping to find outside financial sponsorship from individuals and companies to help meet the cost of Earthrace’s carbon credits.

EARTHRACE PR AND MEDIA:
Beverley Bailey, bev@earthrace.net, +44 208 870 4301/+44 7711 482 572 DOWNWITHCARBON.ORG: info@downwithcarbon.org

Earthrace is run as a not-for-profit venture with a boat, ground and London HQ crew made up of international volunteers from New Zealand, the UK, Hungary, the US and Sweden.

The biofuel she is using has been donated by SGC Energia (Portugal). It is derived from waste cooking oil, as well as soya and canola oils from sustainable sources.

Not only is Earthrace herself made from environmentally friendly components including hemp, but the project maintains a carbon neutral status through the purchase of carbon offsets from downwithcarbon.org, who use the income to fund a sustainable biofuel project in Egypt. The offsets account for any CO2 produced through transportation of the biofuel to the different fuel stops, the biofuel itself, and all travel undertaken by the ground crew.

From the start in Sagunto, Spain (nr Valencia), the boat will cross the Pacific, Atlantic and Indian oceans and travel through the Panama and Suez Canals as it thunders around the planet’s circumference, attempting to break the official round-the-world speed record for a powerboat.

The full record route is as follows: Sagunto, Spain - Azores - Puerto Rico - Panama Canal – Manzanillo, Mexico – San Diego, USA – Hawaii – Majuro, Marshall Islands – Koror, Palau – Singapore – Cochin, India – Salalah, Oman - Suez Canal – Sagunto, Spain.

The current world record holder is British boat ‘Cable and Wireless Adventurer’ who took the record in a time of 75 days ten years ago in 1998.

The boat is currently in Sagunto in Spain, for her pre-record attempt refit. She will be undergoing sea trials later this month.

You can follow Earthrace as she travels around the globe in real time by going to www.earthrace.net and clicking on the ‘Where is Earthrace’ globe.

High resolution, copyright free photographs and video footage is available to download from the ‘News and Media’ page on www.earthrace.net

downwithcarbon.org has completed its first supply chain analysis using the Carbon Trust carbon footprint measurement methodology, by working with innovative new baby products company, Salmon Luke.

On 1st of December, Salmon Luke is launching the first ever carbon negative children’s dinnerware. The me-feed-me intelligent feeding bowl and cutlery set is designed to help toddlers master the tricky art of self-feeding.

The Carbon Trust has developed a methodology to estimate the total emissions of greenhouse gasses (GHG) in carbon equivalents for a product across its lifecycle, from production of raw materials to disposal of the finished product. The methodology is believed to be the most rigorous of its kind and will enable businesses to quantify emissions across their supply chains and to accurately measure a product’s carbon footprint.

Currently only nine large companies have gone though the process with the Carbon Trust with a further nine scheduled to take place shortly. downwithcarbon.org is using its consultancy service to provide this trusted methodology to a wider audience and assist all companies, who wish to reduce the carbon footprint of their products.

Anthony Broad, Director of Salmon Luke, commented, "We searched for a company that could meet a number of important criteria. Firstly, a company that had the ability to analyse our products total carbon footprint from raw materials to distribution. Secondly, one that could demonstrate they had direct control of audited offset projects with proven additionality . Thirdly, one that had a robust investment policy which benefited directly those projects with the greatest impact on reducing GHG emissions, so from our launch date we would be confident of being truly 'carbon negative' from day one. We felt that downwithcarbon.org was the only company that could confidently deliver the goods."

For information about Salmon Luke please email information@salmonluke.com

You will find the Carbon Trust at www.carbontrust.co.uk

‘We are pleased to announce a partnership with IBM and Avocent. Both Companies recognise the importance of providing carbon reductions by way of products and service to corporations with large computing requirements.

A number of major studies have determined that IT infrastructures account for between 6-10% of many corporations carbon footprint. When the size of many data centres with often thousands of servers providing applications to a vast numbers of desktop PC’s is considered, it is not a surprise. The power requirement and subsequent emissions are easily amongst the highest found in all areas of business.

IBM and Avocent have dedicated services and products to help reduce the impact of power usage and therefore carbon output. Downwithcarbon.org wholeheartedly supports this initiative and has committed to support both organisations by working with companies that have recognised that action needs to be taken.

The programme is taking place initially in Germany. Downwithcarbon.org will provide a supporting role in helping organisations identify where they can make carbon reductions across their business, whilst IBM and Avocent will concentrate on the areas of IT.

IBM is a global provider of IT and services. Avocent are the world leader in IT remote management solutions. Together they are a formidable team, with both companies committed to working with their customers in the fight to reduce power and carbon outputs.’

Cairol Plant Running At Near Full Capacity During Religious Holiday

The Cairol plant is now running at near full capacity, even though it is the start of a month long religious holiday in Egypt called " Ramadam " To keep our clients informed of the progress of the plant, it is best summed up by Ahmed Maksoud, who is in charge out there.

"Hello to everyone in the UK. For the next 30 days we will not eat or drink from dawn until sunset, and the drink is the hardest part as the yard gets very hot, even now in September. We are working from 9 until 5 instead of 7 until 5 until the end on the 15th of October, when Ramadam ends and life gets back to normal. We are still aiming to work to near full capacity - God willing. Once Ramadam is over, we will be recycling all the used cooking oil that has gone into making all the special pastries and cakes, which we traditionally eat to celebrate our breakfast at sundown. We hope that our efforts are helping everyone in the UK to have a less polluted atmosphere whilst reducing carbon emissions worldwide and saving the planet. We have certainly saved all that cooking oil from going down the drain in Cairo.

From all of us here our very best wishes Ahmed"

'Another 24,000 litres of biodiesel on it's way to the UK '